Frase.io

What is Frase.io used for?

Frase is an SEO content tool that combines two workflows most content teams have to juggle across different apps: SERP research and AI writing. You enter a target keyword, Frase pulls in and analyzes the top 20 ranking results, and then gives you a content brief and an AI writing environment all in the same window. It is built for SEO writers and content strategists who want to research and write in one place rather than bouncing between Ahrefs, a Google Doc, and ChatGPT.

Research and Writing in a Single Workflow

The content brief Frase generates shows you the headers, questions, and topics the top-ranking pages cover, along with a target word count and topic score to hit before publishing. As you write in the editor, it highlights missing topics in real time so you can see what you still need to cover to be competitive. The AI writing assistant can generate sections, introductions, and even full articles based on the brief, though the writing quality is functional rather than exceptional — it is better used as a scaffold to edit than a finished product.

Is it worth $45 a month?

Frase occupies the middle ground between Surfer SEO (which has stronger optimization features) and cheaper general tools (which have no SERP intelligence at all). If your job is to research and write SEO content daily, the research-to-writing workflow alone saves enough time to justify the cost. If you only publish content occasionally, the price is harder to absorb without a free plan to fall back on.